Ninja Theory learned this the hard way when it unveiled its take on Devil May Cry. But that very reverence is primed to backfire, exploding in a cacophonous din of inconsistent criticism tainted by the press and public's personal recollections. When failure means the loss of millions of dollars and redundancies by the dozen, a recognised and revered brand can be a helpful short-cut to finding a large enough audience. Nostalgia is the AAA console developer's closest ally and fiercest enemy.
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